Willie Escobar Montanez is an acknowledged leader in cultivating and developing business in the young men’s and contemporary markets.


As an Entrepreneur and Creative Director, he has secured licenses for brand development from Tupac Shakur to MGM film/movie licenses that have been instrumental in generating over 200 million in sales to date world-wide; consistently exceeding investors’ expectations.


An accomplished spokesperson, presenter, and mentor to individuals and groups at all organizational levels in addition to having a strong ability to adapt to the ever-changing fashion environment while maintaining a focus on brand direction.

With well over 20 years as in the design and marketing industries, his experience is unparalleled. After graduating from the prestigious Fashion Institute of Technology, in 1996 he launched his namesake brand, Willie Esco, into an emerging urban street-wear market. Fusing talent with the resources of Samsung  and Daymond John of Shark Tank and FUBU ,  Willie Esco quickly became a household name, with immediate acceptance in the marketplace. The brand experienced colossal success while giving the Latin youth in America inspiration by relating to a street-wear brand represented at the retail level. 


Today,  partnerships with celebrities and collaborations with esteemed fashion brands and companies , including  SAMSUNG, MLB, PUMA, NIKE , REEBOK , ADIDAS, PENSOLE , BARNEYS, COOGI,  DAYMOND JOHN, BAD BOY, FUBU , KITH, ETONIC, TUPAC SHAKUR, RAG & BONE, ANDROID HOMME  THE CITY OF NEWARK ,  RUTGERS BUSINESS SCHOOL and THE CLINTON GLOBAL INITIATIVE continue to add to the wealth of knowledge and experience Escobar & Sons bring to the creative table.